For B2B marketers to activate their SMEs where buyers are browsing

Hall of experts

Anthony DeightonCEO of Tamr

As a CEO, I understood the value of establishing credibility on LinkedIn, but didn’t know how to be effective. Rocksalt changed everything. By providing a smart, prioritized list of daily actions, it ensured my efforts were laser-focused on the audience that mattered most. Now, I’m not just present—I’m consistently engaging, driving meaningful conversations, and building real momentum for both myself and my company.

Noah Kaplan Loyalsnap - Startup Founder

I can really feel the momentum building here—love the suggestion of experts/influencers to add, and I'm getting a ton of value from the posts, for audiences and just insights into the industry. Glad to be part of this beta

Mark GilhamHead of Advisor and Evangelist at Enable

Rocksalt has transformed how I engage with LinkedIn, which at times can feel overwhelming. It continuously helps me discover the most relevant connections and conversations, ensuring I’m building the right relationships whilst saving time in the process.

What does Rocksalt do? Rocksalt helps B2B companies drive organic inbound by enabling their internal subject matter experts (like CEOs, founders, VPs, and division leaders) to show up in relevant conversations on platforms like LinkedIn and Slack communities — even if they don’t have time to create content themselves.

Rocksalt focuses on relationship-building and visibility by:

• Surfacing the right conversations to engage with
• Making it easy to respond quickly and thoughtfully
• Helping marketing teams create content based on actual data on what is resonating with your target audience.

How do you measure if Rocksalt is working? There are two ways of measuring if Rocksalt is helping your business:

• If you have self-reported attribution fields setup that asks "How did you hear about us?", you should see people mentioning LinkedIn, Slack and Reddit.
• You should also see the volume of "branded search" traffic and direct traffic go up. If people see you in these forums, they will directly type your company name in the URL or google your company name.

The other advantage of engaging in communities where your audience hangs out is to deeply understand your audience which will lead to better marketing and a better product.

How is Rocksalt different from other keyword monitoring tools? Keyword monitoring tools help companies find and respond to specific brand or competitor keywords in forums, which is meant to find people who are actively shopping for your solution but because it is keyword based, it typically returns a lot of false positives.

RockSalt takes a different approach. Instead of chasing individual sales opportunities, we help your subject matter experts build long-term credibility and trust in communities where your buyers spend time. We focus on establishing your company as a trusted authority before people are in the market for your solution.

The result? When prospects eventually need your type of solution, they already know and trust you. Instead of competing in crowded conversations, you become the obvious choice they seek out.

Organic traffic is down. How do you reach your buyers now?

Organic traffic is down. How do you reach your buyers now?

Organic traffic down. How do you reach your buyers now?

Organic traffic down. How do you reach your buyers now?

Built for modern B2B teams. Used by 10,000+ users.

Getting in front of your audience is hard today

Introducing Rocksalt

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Other use cases for Rocksalt

Use cases for Rocksalt

Rocksalt for LinkedIn

Rocksalt for Slack Communities

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