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Organic traffic is down. How do you reach your buyers now?

Rocksalt turns you and your expertise into an inbound channel with guided engagement that takes just 10 minutes a day.

Get Started
Backed

Organic traffic down. How do you reach your buyers now?

Rocksalt turns you and your expertise into an inbound channel with guided engagement that takes just 10 minutes a day.

Get started
Backed

Built for modern B2B teams. Used by 10,000+ users.

Getting organic traffic is hard today

1

AI generated content is overwhelming buyers

2

AI answers are replacing clicks

3

Trust is at an

all-time low

The insight

People trust people.

They want real expertise, not more content.

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Nobody is reading
your blog

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Events
are expensive

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Engaging on social
feels inefficient

Introducing Rocksalt

The modern inbound platform for CEOs and other subject matter experts to engage with prospects
in just 10 minutes a day

Step 1
Tell Rocksalt
who you are

Share your LinkedIn URL, topics of interest, and target audience.

Step_2@2x
Get your
Super You

A continuous learning AI version of your expertise that writes like you.

Step_3@2x
Know where to be

Get a daily list of relevant discussions where your voice builds credibility with buyers.

Step_4@2x
Create expert content effortlessly

No generic AI fluff. Just real expertise that builds trust and drives organic demand.

FEATURED IN

Axios Pro
Crunchbase News
Fortune

Other use cases for Rocksalt

Build your founder brand on LinkedIn

Scale your marketing with internal subject matter experts

Get real-time market insights

Empower your evangelists to deepen relationships with industry influencers

Use cases for Rocksalt

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Rocksalt for LinkedIn

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Enable your execs and SMEs to build their brand on LinkedIn in just 10 minutes/day.



  • Don't miss important posts from key people.
  • Get a daily email that maximizes your impact on LinkedIn.
  • Track your ICP reach and engagement not generic vanity metrics.
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Enable your execs to build their brand on LinkedIn in just 10 minutes/day.



  • Don't miss important posts from key people.
  • Get a daily email that maximizes your impact on LinkedIn.
  • Track your ICP reach and engagement not generic vanity metrics.
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Rocksalt for Reddit

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Influence your buyers and LLMs on Reddit



  • Go beyond keyword tracking to surface conversations that show buyer intent and are being cited by LLMs.
  • Engage with confidence and get subreddit specific guidance.
  • Find high-impact subreddits powered by a multimodal AI search.
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Influence your buyers and LLMs on Reddit.



  • Go beyond keyword tracking to surface conversations that show buyer intent and are being cited by LLMs.
  • Engage with confidence and get subreddit specific guidance.
  • Find high-impact subreddits powered by a multimodal AI search.

Rocksalt for Slack Groups

Earn trust and gain deeper
insights from relevant Slack
groups



  • Gain a deeper understanding on what's top of mind for your audience.
  • Get iterative feedback and market research for your product and GTM priorities.
  • Uncover new opportunities and build new relationships.
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Earn trust and gain deeper insights from relevant Slack communities



  • Gain a deeper understanding on what's top of mind for your audience.
  • Get iterative feedback and market research for your product and GTM priorities.
  • Uncover new opportunities and build new relationships.
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Influence your buyers and LLMs on Reddit



  • Go beyond keyword tracking to surface conversations that show buyer intent and are being cited by LLMs.
  • Engage with confidence and get subreddit specific guidance.
  • Find high-impact subreddits powered by a multimodal AI search.

Hall of experts

Anthony_1
Anthony DeightonCEO of Tamr
As a CEO, I understood the value of establishing credibility on LinkedIn, but didn’t know how to be effective. Rocksalt changed everything. By providing a smart, prioritized list of daily actions, it ensured my efforts were laser-focused on the audience that mattered most. Now, I’m not just present—I’m consistently engaging, driving meaningful conversations, and building real momentum for both myself and my company.
Noah_1
Noah Kaplan Loyalsnap - Startup Founder
I can really feel the momentum building here—love the suggestion of experts/influencers to add, and I'm getting a ton of value from the posts, for audiences and just insights into the industry. Glad to be part of this beta
Mark_1
Mark GilhamHead of Advisor and Evangelist at Enable
Rocksalt has transformed how I engage with LinkedIn, which at times can feel overwhelming. It continuously helps me discover the most relevant connections and conversations, ensuring I’m building the right relationships whilst saving time in the process.

Get started now

Setup takes just 15 minutes.
 
We’ll guide you through setup — whether you’re solo or with a team. 
 
 

FAQs

What does Rocksalt do?

Rocksalt helps B2B companies drive organic inbound by enabling their internal subject matter experts (like CEOs, founders, VPs, and division leaders) to show up in relevant conversations on platforms like LinkedIn, Reddit and Slack communities — even if they don’t have time to create content themselves.

Rocksalt focuses on relationship-building and visibility by:
• Surfacing the right conversations to engage with

• Making it easy to respond quickly and thoughtfully

• Develop insights and social content quickly by leveraging your personalised Super You avatar

• Helping marketing teams create content based on actual data on what is resonating with your target audience.
How do you measure if Rocksalt is working? Buyer journeys are messy and non-linear today with click attribution being hard to measure. Rocksalt aligns measurement with how buyers buy today.
There are two ways of measuring if Rocksalt is helping your business:

• If you have self-reported attribution fields setup that asks "How did you hear about us?",  you should see people mentioning LinkedIn, Slack and Reddit.
• You should also see the volume of "branded search" traffic and direct traffic go up. If people see you in these forums, they will directly type your company name in the URL or google your company name.

The other advantage of engaging in communities where your audience hangs out is to deeply understand your audience which will lead to better marketing and a better product.
How is Rocksalt different from other keyword monitoring tools? Keyword monitoring tools help companies find and respond to specific brand or competitor keywords in forums, which is meant to find people who are actively shopping for your solution but because it is keyword based, it typically returns a lot of false positives.

RockSalt takes a different approach. Instead of chasing individual sales opportunities, we scale your subject matter experts and build long-term credibility and trust in communities where your buyers spend time. We focus on establishing your company as a trusted authority before people are even in market for your solution.

The result? When prospects eventually need your type of solution, they already know and trust you. Instead of competing in crowded conversations, you become the obvious choice they seek out.

Get Started Now

Setup takes just 15 minutes.
 
We’ll guide you through setup — whether you’re solo or with a team.